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Re: (TV) Is nothing sacred?



--- Keith Allison <keith@marquee.demon.co.uk> wrote:
> Yeah - the thing is that what we might consider "sacred" is, in the
> end, 
> just another chunk of noise to put behind some crappy TV ad for
> cars or 
> whatever. What we consider great memories are just useful 
> "instant-coolness" reference points for some smart-arse ad-person.

Right, and - occasionally - not a bad way to introduce a new
generation to older music. Witness Levi's using Eddie Cochran and T.
Rex in their early 1990s ads. Or Gap (I think) effectively using
"Jump Jive and Wail" in the mid-90s and helping to fuel a
then-ongoing swing revival.

--Phil
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